At ICICI Bank, we have focussed on providing financial assistance to the people employed at the grassroot
level in the
rural economy. We recognise that there are specific segments of the rural economy that require a more
supportive and
sensitive response to their financial requirements. There are initiatives by the Bank to specifically
address the needs
of such segments. Under the Self-Help Group-Bank Linkage Programme (SBLP), we encourage the idea of
entrepreneurship
among underprivileged rural women and help them earn sustainable livelihoods. Self-Help Groups (SHGs)
refer to
homogeneous groups made by less than 20 individuals/women engaged in livelihood activities. They pool
their savings and
support one another in times of need.
We have cumulatively provided loans to over 8 million women beneficiaries through more than 600,000
SHGs. Through these
SHGs, we have empowered millions of women to recognize their dream of financial independence. Of these,
3.6 million
women were first time borrowers; they had not taken a loan from any formal financial institution so far.
We also partner
with Microfinance Institutions(MFIs) by extending them term loans. The MFIs, in turn, lend to their
customers, helping
us further our reach. In addition to our direct customers, since inception, we have reached out to about
1.3 million
customers through the MFIs as on March 31, 2021.
We provide a comprehensive suite of banking products like zero-balance savings accounts and term loans
for meeting the
business requirements of the members of these SHGs. These services are offered at their doorstep, thus
saving their time
and money on visits to the branch. Additionally, we augment our effort by providing skill development
training to the
SHG members, under the aegis of ICICI Foundation’s Rural Livelihood Programme.
In addition to SHGs, we provide loans to Joint Liability Groups (JLGs) which are semi-formal groups
belonging to weaker
sections of society. We lend to these groups to supplement our direct efforts. We have tied up with
about 560
non-government organisations called Self Help Promoting Institutions (SHPIs). These SHPIs are empanelled
as Business
Correspondents (BCs) and work towards delivering credit and other banking products.
The Bank also organises financial literacy camps and sets up dedicated service desks at select branches
to guide the SHG
members on banking procedures. Our continuous efforts have led to a progressive rise in entrepreneurial
ventures by
women in the areas where we operate.
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