Catalysing Aspirations
of Rural
Communities
The approach to our rural strategy revolves around serving rural value chains by leveraging opportunities in different ecosystems within the rural markets. Our operational structure and offerings put us in a unique position to execute the strategy. At the core of this approach are six main ecosystems identified in the rural market. They are: agriculture, dealers, selfemployed, corporates, institutions and microentrepreneurs. Keeping in mind the needs of each of these varied groups, we have tailormade several products, services and digital solutions to meet the needs of every participant. An example of this approach is the bouquet of financial solutions that we provide to farmers and other participants of the dairy ecosystem. The range of solutions include term loans and working capital loans to dairy unions, digital payment solutions, and promoting investments in animal husbandry. ICICI Foundation supplements these solutions by providing skill training to these ecosystems. Apart from meeting the financial requirements for business purposes, we also offer products to meet the personal requirements of participants in the rural ecosystem.
Focus on Key Ecosystems
Participants within the agriculture ecosystem include farmers, seed producers, agriculturalinput dealers, warehouses, dealers providing agricultural equipment, commodity traders, and agricultural processors. We have created customised products to cater to each of these players such that their financial demands can be met. This helps ensure that we meet the financial requirements of the entire agri-value chain.
The focal point of the farmer ecosystem is providing working capital loans for farming. It is supplemented by a wide range of working capital loans like the Kisan Credit Card, gold loans, term loans for farm equipment, dairy livestock purchase and farm development. In addition, we have used digitisation to broaden our reach, and offer quick and timely banking to rural customers in remote areas.
