ICICI Foundation Rural
Livelihood Programme

ICICI Bank takes a holistic approach to the socio-economic development in rural India. We are committed to create and strengthen local ecosystems in order to address diverse challenges faced by the country’s rural population. This commitment led to the launch of ICICI Foundation Rural Livelihood Programme in 2017. Since then, nearly 307,000 beneficiaries in over 2,500 villages have been enabled with sustainable livelihood till March 31, 2021. Of them, 61% are women. Despite the challenges of Covid-19, the programme has trained over 31,800 people - 64% of them are women - in nearly 365 villages in fiscal 2021.

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ICICI Foundation Rural Livelihood Programme focussed on strengthening the local ecosystems in villages. In addition to training individuals in a village, ICICI Foundation Rural Livelihood Programme is increasingly undertaking initiatives to impact the entire value-chain at the village level. The value chain intervention is a sequence of activities to process produce from farm to fork as well as use its by-products. It also encompasses the introduction of new elements in the value chain like organisational capability and market linkages. The interventions in the agriculture value chain also include allied activities like animal husbandry, veterinary assistance, mushroom cultivation, dairy farming, vermicomposting and goatrearing among others. Most of the agricultural initiatives are collaborative in nature and involve local authorities including panchayats, Kisan Vikas Kendras, and agricultural and technical universities. This holistic approach helps improve the income of beneficiaries and effectively benefits the entire community.

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ICICI Foundation has set-up a value chain initiative of Custard Apple in the Udaipur district, Rajasthan to uplift the lives of tribal women. It involves farm-to-fork processing of the produce including usage of its by-products. ICICI Foundation has trained nearly 1,000 tribal women with best practices of harvesting to help them realise better prices. Further, it set up processing centres to expand the shelf life of the fruit. Large ice-cream and squash brands have started sourcing pulp from these centres which are operated by the tribal women. Similar value chains have been set-up for other locally available produce like Indian Gooseberry (Amla) and Java Plum (Jamun).

During fiscal 2021, ICICI Foundation Rural Livelihood Programme initiated a large afforestation project, ‘Parijat Udyan’ (flower garden) at Fatehpura village in Jaipur district of Rajasthan. The project aims to convert 125 acres of wasteland into orchards and forest. The project is expected to provide sustainable livelihoods to 3,500 landless and marginalised villagers through multiple initiatives such as creating a forest comprising native tree varieties, grasslands for grazing, organic farming, plant nursery, fruit and herbal-medicinal farming, honeybee for pollination and honey. The Foundation has undertaken this initiative along with the Panchayat Samiti of the village. ICICI Foundation provided 11,000 saplings of native varieties of plants and trees, while the land preparation was carried out under Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) by the Gram Panchayat. ICICI Foundation Rural Livelihood Programme implemented other environment friendly measures like a solar powered borewell, an artificial water body for rainwater harvesting, drip irrigation and bio toilets for villagers.

Climate smart agriculture for substantial increase in productivity and reduction in input costs

Climate Smart Agriculture is a sustainable method of farming which is promoted by ICICI Foundation. As defined by the Food and Agricultural Organization of the United Nations (FAO), Climate-Smart Agriculture (CSA) helps to guide actions needed to transform and reorient agricultural systems to effectively support development and ensure food security in a changing climate. CSA aims to tackle three main objectives: sustainably increasing agricultural productivity and income; adapting and building resilience to climate change; and reducing and/ or removing greenhouse gas emissions, where possible.

In line with these objectives, since 2018 ICICI Foundation Rural Livelihood Programme has been promoting scientific methods of paddy cultivation in various states across the country.

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Providing short training programmes to migrants

During fiscal 2021, ICICI Foundation launched a short training programme to train marginalised youth in Ratnagiri to create eco-friendly idols of Lord Ganesha. These idols are in heavy demand during the 10-day Ganesh Chaturthi festivities in Maharashtra. This programme was intended to help these youth, who had lost their livelihood during the pandemic.

ICICI Foundation trained 47 beneficiaries in the art of creating Lord Ganesha idols from environment friendly clay as opposed to using ‘Plaster of Paris’ which has a high ecological impact.

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ICICI Foundation’s initiatives in the rural area pivot around improving agricultural productivity, promoting sustainable practices and strengthening the supply chain. Since water is important for sustainable development, ICICI Foundation undertakes a host of interventions to improve water conservation. The list of the initiatives include creating awareness on sustainable use of water, substituting high-water consuming crops and educating farmers on different that do not require flood irrigation.

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