We have a well-defined framework to monitor key customer service metrics.
The Customer Service Committee of the Board and the Standing Committee on Customer Service
meet regularly. These forums deliberate on issues faced by the customers and the initiatives
taken by the Bank to enhance its customer service.
Prioritising the customer in
every business and service goal, the concept of customer satisfaction has been replaced by
delight in banking experiences. The Bank has embraced the core principle of "Fair to
Customer, Fair to Bank", emphasising the need to deliver fair value to customers while
creating value for shareholders.
The Bank also complies with the ‘Customer Rights
Policy’ which enshrines the basic rights of our customers. These rights include Right to
Fair Treatment, Right to Transparency, Fair and Honest Dealing, Right to Suitability, Right
to Privacy, and Right to Grievance Redress and Compensation.
The Bank resolved 98.8%
of customer complaints/consumer cases during fiscal 2021.
We seek to treat our
customers fairly and provide transparency in our product and service offerings. Continuous
efforts are made to educate customers to enable them to make informed choices regarding
banking products and services. The Bank also seeks to ensure that the products offered are
based on an assessment of the customer’s financial needs.
Our grievance redressal mechanism is well-defined and comprehensive, with clear turnaround times for providing resolution to customers. All complaints received by the Bank are recorded in a Customer Relationship Management (CRM) system and tracked for end-to-end resolution. The Bank also has an escalation matrix built in the CRM system to ensure that customer requirements are appropriately addressed within stipulated timelines. Further, as recommended by the Reserve Bank of India, we have appointed senior retired bankers as Internal Ombudsmen of the Bank. The Customer Service Committee of the Board, the Standing Committee on Customer Service and the Branch Level Customer Service Committees monitor customer service at different levels.
The Bank has embraced the core principle of "Fair to Customer, Fair to Bank", emphasising the need to deliver fair value to customers while creating value for shareholders.